The Ellos Group is a leading Nordic e-commerce group within the fashion and home furnishing sectors, with e-commerce sites Ellos, Jotex, Stayhard and Homeroom. With its headquarters in Borås, the company has its roots deep in the heart of the Swedish textile industry.
The Ellos Group was founded in 1947 by businessman Olle Blomqvist and its first post order catalogue was sent out back in 1953. Ellos was even a pioneer in digital solutions and its first online shopping solution was launched in 1999.
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